We review emails sent by both Democratic and Republican campaigns and compare them using the following five key performance indicators:
- Subject Line – Has it got that pizazz? Does it scream OPEN ME?
- Personalization – Do they know my name?
- Content – Is it short and concise? Does it pull at the heartstrings?
- Calls To Action – Does their CTA button stand out?
- Donate Donate Donate – How likely is it that I will donate?
