About Us

We open, click and analyze email campaigns from presidential and congressional Democratic and Republican candidates!


We review emails sent by both Democratic and Republican campaigns and compare them using the following five key performance indicators:

  • Subject Line – Has it got that pizazz? Does it scream OPEN ME?
  • Personalization – Do they know my name?
  • Content – Is it short and concise? Does it pull at the heartstrings?
  • Calls To Action – Does their CTA button stand out?
  • Donate Donate Donate – How likely is it that I will donate?